Feedback analytics is the process of collecting, analyzing, and interpreting customer feedback in order to gain insight into the performance of a company, product, or service. This process involves gathering feedback from a variety of sources, such as surveys, social media, and customer service interactions, and using various analytical tools and techniques to extract valuable insights. These insights can be used to identify strengths and weaknesses, track progress over time, and make data-driven decisions to improve customer satisfaction and drive business growth.