The Challenge
A leading e-commerce retailer faced significant data quality issues, impacting their ability to accurately target customers and optimize campaigns. Their database was filled with duplicate records, incomplete profiles, and outdated information, leading to ineffective customer segmentation and missed revenue opportunities.
Our Solution
To address these issues, we implemented a robust data cleansing and enrichment process. This involved removing duplicates, standardizing formats, filling in missing data, and enriching customer profiles with behavioral and demographic information.
Results
Within just three months, the results were clear:
35% Increase in Customer Reach: Complete contact information enabled more effective outreach.
40% Improvement in Marketing ROI: Precision targeting increased conversion rates and reduced ad spend.
95% Reduction in Duplicate Entries: A cleaner database gave clearer insights and improved customer engagement.
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