Success Mantra for D2C- Customer Segmentation

Customer segmentation is the process of dividing your shoppers into segments based on similar characteristics that those shoppers share.

Types of Customer Segmentation

• Demographics

• Recency, Frequency

• High Value Customers

• Customer Status

• Behavioral Shopping Patterns

• Psychographic

Benefits of Customer Segmentation

• Design a better marketing strategy

• Sending promotions to specific segments

• Budget efficacy

• Customers demand relevance

• Improve product features