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Success Mantra for D2C- Customer Segmentation


Customer segmentation is the process of dividing your shoppers into segments based on similar characteristics that those shoppers share.


Types of Customer Segmentation

  • Demographics

  • Recency, Frequency

  • High Value Customers

  • Customer Status

  • Behavioral Shopping Patterns

  • Psychographic

Benefits of Customer Segmentation

  • Design a better marketing strategy

  • Sending promotions to specific segments

  • Budget efficacy

  • Customers demand relevance

  • Improve product features

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