Customer segmentation is the process of dividing your shoppers into segments based on similar characteristics that those shoppers share.
Types of Customer Segmentation
Demographics
Recency, Frequency
High Value Customers
Customer Status
Behavioral Shopping Patterns
Psychographic
Benefits of Customer Segmentation
Design a better marketing strategy
Sending promotions to specific segments
Budget efficacy
Customers demand relevance
Improve product features
Problem: A high-end fashion boutique was struggling to keep up with the competition. Their marketing campaigns were generic and ineffective, and they were losing customers to other retailers. Solution
In the bustling world of Consumer-Packaged Goods (CPG), even Small and Medium Enterprises (SMEs) are leveraging advanced technologies to gain a competitive edge. One such revolutionary tool that is re
In today's fast-paced and highly competitive business landscape, understanding your customers is crucial for success. Customer insights provide valuable information about your target audience, includi